Marketing & Practice Building
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Course Description

Marketing and building your practice during these difficult economic times can be an exhausting process with little return if not done effectively. Larry Guzzardo discusses the issues facing today’s dentist with an emphasis on generating more new patients, improving case presentation for case acceptance, and the best internal and external marketing practices that dentists and their teams can use today and going forward. These and many other considerations will be discussed in this dynamic one day course.

Topics for Review & Discussion

• Using the internet to attract new patients: What works and what does not
• Search Engine Optimization: Know what you are getting for your money and why it’s necessary
• Effective strategies to correctly handle the new patient phone call
• Getting your staff on board so patients will accept complete care
• Verbal skills to present treatment and improve case acceptance.
• Three necessary components to every clinical exam.
• Specific practice numbers you should monitor and what they tell you
• How to maintain a stress free schedule and improve productivity
• Create balance between your practice and family lifestyle
• Plus much more

Larry Guzzardo, BSBA

Larry began his 24-year career as a training specialist where he delivered in-house training programs such as active listening, customer service, stress management, and career development. Since turning to full-time dental consulting 14 years ago, Larry has focused his talents and experience exclusively on dental practice management, business systems, and leadership development. Larry has presented numerous workshop series including, Winning Patient Acceptance, Business Communication Systems, and The Leadership Challenge.

Course Hours

Friday, January 20, 2012 – 8:00am – 5:00pm

Tuition $195 per dentist, $70 per staff member (limit one)

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Download a registration form to mail or fax or register online.

 

 
A State-of-the-Art Teaching Facility

A State-of-the-Art Teaching Facility

Along with our state-of-art conference room containing twenty-four work stations, our facility includes an extensive library for dental research and study, a break room with kitchen, and a relaxing veranda with gardens.  
A Progressive Dental Lab

A Progressive Dental Lab

The Mid-Atlantic Center Center is the educational facility of Bay View Dental Lab - a Dawson accredited, full service laboratory.  
A Cutting Edge Dental Practice

A Cutting Edge Dental Practice

The personal practice of Dr. John C. Cranham is connected directly to the MACADS’ conference center and education facility. Working dental surroundings, room to move, and the ability to observe from the dentists’ perspective are all positive benefits at the Mid-Atlantic Center.